Thursday, November 27, 2008

When did this happen?

Today is Thanksgiving. In it's essence, Thanksgiving is a good holiday, one that allows us take time and reflect on all the good stuff that has gone down in the past year. In principal there is very little to fault with this concept. Surely, even in the toughest of times there must be something we can all find to feel grateful about. This year, however, might pose more challenges for many than in years past.

We're all aware of the problems in the world, which have have trickled down into our own personal situations. Money is tight, there are horrible atrocities taking place around the world evolving toward who knows what end, and our planet is in ecological crisis. But there's something else going on that isn't quite as overstated as what I've just mentioned.

I'm watching the Macy's parade right now. An age old holiday tradition as much a part of our American culture as the typical Thanksgiving meal of turkey and stuffing. What I'm struck by is the blatant commercialism of it all. Nothing new here, this has been prevalent for years now. But I've never had an outlet to blog about it before so here I go.

Every float it seems has some sort of corporate plug, every other line coming from Matt Lauer and Meredith Viera sounds more like a commercial endorsement than a commentary. The whole idea of Macy's even is a hollow shell of what was once a great department store. Macy's are now found in shopping malls across the country. The portrayal of Macy's in classic movies such as the original Miracle on 34th Street is as real in our modern age as Santa Claus. What this parade has turned into is a showcase for the cultural crap that's being shoved down our throats. Hannah Montana, Push Pull, David Archuleta, Clique Girls, Shontelle, Rick Astley. When did our society's taste in music conform to the mediocrity of a Big Mac? And (read this next part using the voice of Seinfeld) what's the deal with a corporate logo on every single float? I mean does Hess Oil really convey the meaning of the season?

Okay, so right about now you're saying something like "Geez, Dave, you old codger, lighten up. If you don't like it then change the channel."

Yeah, that's probably a valid comment. But then what would I have to complain about.

Happy Thanksgiving everyone.

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